CLICK TO SHOP OUR BLACK FRIDAY SALE!
*Excludes BioNude and subscriptions
When it comes to vaginal atrophy—what comes to mind?
For many women, the answer is: not much. And that’s the problem.
Because:
This article is for educational and general wellness purposes only. It is not medical advice and is not intended to diagnose, treat, cure, or prevent any disease. If you are noticing changes in your body or have questions about your health, please consult a knowledgeable healthcare provider.
And when your vagina starts itching, burning, or feeling like sandpaper, it can be confusing to figure out what's actually going on.
So let's break it down: what is vaginal atrophy? How does it differ from GSM? And why does it feel so different for every woman?
Vaginal atrophy is the thinning, drying, and loss of elasticity in the vaginal and vulvar tissues associated with decreased estrogen levels, most commonly in perimenopause and post-menopause. Estrogen is involved in maintaining vaginal blood flow, tissue integrity, and moisture. When levels decline, so does vaginal comfort (Sturdee & Panay, 2010).
The word "atrophy" stems from Greek roots meaning "without nourishment." Not exactly the empowering vibe we're going for — but unfortunately, that's exactly what happens when estrogen leaves the party.
Without it, vaginal tissues:
Yet, the lived experience of this can be wildly different depending on the woman — and even the day.
Genitourinary Syndrome of Menopause (GSM) was introduced in 2014 to better describe the range of changes caused by the decline in estrogen and androgens during menopause (Portman & Gass, 2014). The term replaced "vaginal atrophy" because:
Why the update matters: around 50–70% of postmenopausal women experience GSM-related changes, yet fewer than 25% seek help (Kingsberg et al., 2013). Why? Because shame, stigma, and poor communication mean many women suffer in silence.
Not all vaginal discomfort is the same. In fact, many women experience:
Psychologically, these changes often lead to anticipatory anxiety. Women begin to fear sex or routine activities like riding a bike or wearing certain underwear. Research shows that sexual discomfort is closely associated with lower self-esteem, anxiety, and avoidance behavior — which can negatively affect relationships and mental health (Nappi et al., 2003).
If you want to dig deeper into the different types of vaginal discomfort and what may be contributing to each, a knowledgeable healthcare provider or menopause specialist is your best resource.
(By that we mean: Hormones)
Let's get honest. When discomfort or dryness shows up, libido doesn't just leave — it sprints out the door.
This isn't just a vaginal issue — it's a whole-self issue.
Estriol is a naturally occurring form of estrogen. When applied topically, it works locally — meaning it stays where it's applied rather than circulating systemically the way oral hormones do. For that reason, it's been studied specifically in the context of vaginal comfort during and after menopause.
If you're curious whether topical estriol might be right for you, that's a great conversation to have with your healthcare provider — especially if you've noticed changes in vaginal comfort, moisture, or tissue sensitivity.
References:
Basson, R. (2000). The female sexual response: A different model. Journal of Sex & Marital Therapy, 26(1), 51–65.
Kingsberg, S. A., Wysocki, S., Magnus, L., & Krychman, M. (2013). Vulvar and vaginal atrophy in postmenopausal women: Findings from the REVIVE survey. Journal of Sexual Medicine, 10(7), 1790–1799.
Krychman, M., Graham, S., Bernick, B., Mirkin, S., & Portman, D. (2017). The Women's EMPOWER survey: Sexual health during the menopausal transition and beyond. Journal of Sexual Medicine, 14(6), 733–741.
Leibbrand, H., Schmidt-Gollwitzer, M., Gollwitzer, U., & Neiss, A. (1992). Clinical effectiveness of estriol in treating vaginal atrophy. Maturitas, 15(Suppl), 59–70.
Nappi, R. E., Palacios, S., Panay, N., & Particco, M. (2003). Psychological symptoms and their correlation with sexual function in postmenopausal women. Climacteric, 6(5), 394–403.
Portman, D. J., & Gass, M. L. (2014). Genitourinary syndrome of menopause: New terminology for vulvovaginal atrophy. Menopause, 21(10), 1063–1068.
Serretti, A., & Chiesa, A. (2009). Treatment-emergent sexual dysfunction related to antidepressants: A meta-analysis. Journal of Clinical Psychopharmacology, 29(3), 259–266.
Sturdee, D. W., & Panay, N. (2010). Recommendations for the management of postmenopausal vaginal atrophy. Climacteric, 13(6), 509–522.
Parlor Games products are not intended to treat, cure, prevent, or mitigate disease or other medical conditions. Our products are not the subject of the studies discussed herein, and we do not claim that our products will have the same effects as those discussed in these articles. This information is being provided for educational purposes only, and is not intended to replace the advice of a medical professional.
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Disclaimer: The information provided above is intended for educational and informational purposes only. Statements made have not been evaluated by the FDA nor are they intended to treat or diagnose. Any health concerns should be discussed and evaluated by your primary health care provider.
Parlor Games, LLC ● kate@parlor-games.com ● 5304 River Rd N Ste B ● Keizer OR 97303
Disclaimer: The information provided above is intended for educational and informational purposes only. Statements made have not been evaluated by the FDA nor are they intended to treat or diagnose. Any health concerns should be discussed and evaluated by your primary health care provider.
OUR HAPPINESS GUARANTEE
We want you to feel safe and confident trying any of our products. That's why we promise a 100% money-back guarantee on the purchase price of the first bottle of any of our products. Finding your balance takes time — so please give it a full 28 days. If after 28 days you're unhappy, or it just wasn't the right fit, simply contact us and we'll process a full refund of your purchase price upon receipt. Shipping fees are not refundable.