What IS Social Media?

For many of us, clicking that blue Facebook bubble or the rainbow ombré of Instagram comes with a flutter of anticipation. Will there be funny cats (a fan favorite), or some reels from favorite comedians, or best ever, some Friends reels? Thumbs scrolling, anticipation building, tension mounting, along with our dopamine levels. Ah yes — a Joey and Chandler skit, the one where the girls take the apartment back. So funny, even when we know the script by heart. That little burst of dopamine floods the brain, and so does serotonin, because we KNOW these characters, they are familiar, they are my friends too. Scrolling on — a reel of a fox doing the zoomies on a pink flowered hillside all cleverly packaged with familiar music, and then beautiful scenery shots from around the world, reminding us we could travel, paint, garden... and on and on... should we find the time!

And there we are, before we know it, 30 minutes have passed. We may have laughed a lot, but we will also have looked at a bunch of nothing in our search for the next laugh, smile, or warm fuzzy feeling (shall we say dopamine boost again!).

Or maybe you're in a line at the grocery store and (oh no) it's a trainee cashier. Instead of taking five minutes to do a short mindful meditation, we whip out the phone and bam... instant gratification in the form of memes and posts in your Instagram feed.

It can be calming and settle the brain down, but if we're not careful it can be an hour or more of a constant influx of novel and engaging content, tailored pretty close to our interests and preferences. The immediate feedback in the form of likes, comments, and shares triggers a sense of validation and reward, leading to a repetitive release of dopamine in the brain. Dopamine is a neurotransmitter associated with pleasure and motivation, and its release creates a sense of pleasure and satisfaction — which is why social media can be so hard to kick!

If Nothing is Being Sold... You are the Product!

While the initial dopamine rush from social media can be pleasurable, prolonged exposure can lead to a state of hyperstimulation. Social media platforms are engineered to keep users engaged for as long as possible, employing algorithms that continuously serve personalized content, including targeted advertisements. The endless scrolling, notifications, and constant stimulation can create a compulsive need to remain connected, often leading to addictive behaviors.

Social media platforms thrive on engagement, and the dopamine burst feedback loop plays a crucial role in sustaining it. Every like, comment, or share triggers a release of dopamine, reinforcing the behavior and encouraging users to seek more validation. The intermittent nature of this reward system — similar to a slot machine — keeps users coming back for more, hoping for another surge of dopamine. This is why these platforms pull in billions in annual ad revenue: because we are the product, and the loop is designed to keep us hooked.

Dopamine Blues

Dopamine is the anticipatory neurotransmitter often associated with arousal and desire. During sex, dopamine surges AND the physical contact of lovemaking promotes oxytocin production — the bonding hormone. However, constantly checking social media and phones gradually elevates dopamine levels without promoting the balancing oxytocin. This leads to a higher and higher threshold needed for arousal and stimulation — like a cocaine user who starts to need more and more of the drug to get the same hit. If this is you, it might be time to back away from the phone, stop getting your happiness there, and instead, cuddle with your sweetie and watch a movie together.

Hyperstimulation & The Bliss of Boredom

Hyperstimulation induced by social media can have several negative consequences. It can disrupt sleep patterns, as people — especially younger people — often find themselves staying up late, engrossed in online activities. The constant exposure to a curated world of seemingly perfect lives can foster feelings of inadequacy, leading to low self-esteem and even depression. With everyone sharing only the highlights, it can create a false sense that "everyone else's life is perfect, mine is not." Furthermore, social media does not discriminate between what we enjoy and what enrages us — in order to get our interaction, it often pushes content that actively aggravates our brains, leading to a spike in cortisol.

We — and even more so, younger generations — have become allergic to boredom. But in fact, boredom can push us to connect with friends or loved ones, to work hard on hobbies, learn new things, or simply let our brains wander naturally. When we remove all boredom and replace it with artificial stimulation, our brains lose their ability to think creatively and develop ideas on their own.

Top Tips to Kick the Habit

1. Self-Awareness: Understanding the psychological mechanisms behind social media's allure can help us be more conscious of our usage and its potential consequences. There is nothing wrong with sharing the funny highlights — but it shouldn't be the go-to entertainment.
2. Digital Detox: Make a list of all the other things you could be doing: art, reading, writing, knitting, working out, cooking, gardening — and take a week (or a month) off social media. A full detox can help us moderate far better when we return.
3. Mindful Consumption: Being mindful of the content we consume is crucial. It can be helpful to actively follow and unfollow to stay in control of what appears in your feed. If something makes you feel uncomfortable — unfollow immediately.
4. Time Management: Setting limits on social media usage and establishing designated screen-free time can help break the cycle of hyperstimulation. Give yourself an allotted window (15–20 minutes a day) and then be done.

Now, we know Parlor Games uses social media to connect with our ladies — our goal is to provide helpful, informative, and uplifting material, and to create a space for women to share and ask questions. We have been delighted to engage with so many wonderful women and we hope you feel the same. Our last thoughts on this: enjoy, and as with our products, use wisely.

This article is for educational and general wellness purposes only. It is not medical advice and is not intended to diagnose, treat, cure, or prevent any disease. If you are noticing changes in your body or have questions about your health, please consult a knowledgeable healthcare provider.